A GREAT

MULTICULTURAL PLACE

Construction of the graphic identity system of the 104 after the analysis of graphic designers posters. Creation of posters and all the identity.

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The 104 theater is a new Parisian place that presents a great cultural cooperation (arts, media, shows, exhibitions ...). This place includes about twenty artistic fields in a large atypical space full of history. All these areas meet each other in this place with its imposing and strong architecture.

Each month, the theater of 104 puts forward a play, an exhibition, a demonstration in front. This one is symbolize by its 2 colors atmosphere.