DIVERSITY OF CHEESE AND RECIPES
France is the first producer of cheese around the world. This country present in its culture, around 1 600 kind of cheeses, classified into 7 big families. Cheeese put forward this huge diversity of cheeses about flavour, textures, tastes, smells,... in their differents recipes
After research, we keep only the shape of the millstone, and a pattern that takes the largest family. We create a game of diversity especially in the different media. The logo that can be adapted to cheese families
The differents envelopes and communications papers keep this idea of diversité with the large possibilities of association (colors, patterns,...)
Boxes with drawers systems to keep this idea of discovery.
Paper packaging for transport
Transport bags to take-away
Card game offered to the first hundred customers for the opening. We have a promotional, commercial technique